REA University

A Comprehensive Training System for Real Estate Assistants
Like You — With Tools You Can Use Every Day to Keep You at the Forefront of the Industry

The Professional Real Estate Assistant
Certification Program

It’s time to reach your greatest potential and biggest career and business goals and become the"Go-To Real Estate Assistant".

Dear Real Estate Assistant or Soon-To-Be-One,

Pam IveyMy name is Pam Ivey. I’m a co-founder of REVA Institute, and formerly of the International Real Estate Assistant Association. I’ve been working with the real estate industry since 2001 — I’ve been around the block. I searched high and low to find good training that would shorten my learning-curve but alas, there was little to be found. So, I learned through trial and error, all of the ways I could best support real estate professionals to ensure they’re top in their market (and in turn, be rewarded handsomely).

That’s why I’ve developed this full, comprehensive training program: The Professional Real Estate Assistant Certification Program. In it, you’ll learn what you need to know to knowledgably and confidently support real estate professionals in using the latest systems and software in all major areas – everything from the basics to niche services that you can learn to help you better assist your agents and make you a “hot commodity” in the real estate industry.

Becoming a Successful Real Estate Assistant that Surpasses Your Goals and Desires IS Within Your Reach — The Struggle Part is 100% Optional

A knowledgeable and trained Real EstateAssistant is in hot demand. We have the courses that cover it all.

CPREA Program Contents

*** Yes! We certify for the U.S. and Canadian markets. ***

What Makes Us Different? How Will We Teach You How to “Hit the Ground Running”?

There are certainly other programs available for Real Estate Assistants — but nothing like the Professional Real Estate Assistant Certification Program. We know. We’ve scoured the Web in our own pursuits to find applicable training for our own businesses…we couldn’t find it.

And, we’ve spent lots of money taking other programs too. They just didn’t cut it. They didn’t provide the hands-on, practical training we needed. Lots of theory, and mainly focused on the legalities and transaction end of things. But we all know, there’s SO much more to real estate than just the transactions. We really wanted to learn the most effective lead generation methods, how to produce a successful listing campaign from start to finish, and so on. So, we created it ourselves, after a combined total of over 20 years in the business.

This program provides you with the PRACTICAL information and HANDS-ON training you need to immediately apply to working with real estate professionals. To be able to pick up the ball and run with it.

Certification Program Learning Objectives:

To provide the student with the knowledge, skills and confidence necessary to effectively support real estate professionals by providing comprehensive theory and practical hands-on experience in our modules and accompanying audio training series, templates, forms and guides.

Here’s a run down of the 9 Focused Modules PLUS Free Bonuses that are included in the certification program:

Module 1
An Introduction to the Real Estate Industry

In this course, we’ll give you an in-depth overview of the real estate industry including the roles of the agent, the broker and the assistant and will also provide you with a look at the many services you can provide real estate professionals. We’ll also discuss setting your general rates for working with real estate professionals and some of the ways you can gain real estate clients.

module 2
Real Estate Risk Management

Ensure you know your obligations and what you can and cannot do as an unlicensed assistant. Real estate is a heavily regulated industry all across North America. Learn the legalities as it applies to you as an unlicensed assistant and ensure you lead your business informed and ethically sound.

Module 3
Identity and Branding

Gone are the days when a photograph of an agent on a business card or billboard were effective means of promotion. With the deluge of advertising everyone sees on a daily basis on TV, flyers, the newspaper, billboards, magazines, as well as the Internet, your realtors needs a memorable visual, along with a memorable ‘hook’, perhaps a slogan or trademark. Learn to develop the look and feel for your realtor’s brand to ensure they stand out from their competitors.

module 4
Real Estate and Technology

The Real Estate and Technology module consists of what you need to work with real estate professionals effectively and efficiently.

We’ll study Top Producer 8i, virtual tour, feedback, single property sites, QR codes, and a whole host of other technology systems that modern real estate professionals need to allow them to survive and thrive in today’s competitive market.

module 5
Direct Marketing, FSBOs, Expireds and Farms

Despite the popularity of the Internet, print marketing still remains a vital ingredient in a realtor’s success toolbox. We’ll examine how to determine and develop a farm area using flyers, print newsletters and postcard marketing to reach a desired target market. We’ll also show you some of the more effective techniques used to generate leads for your realtors from the creation and management of a stealth webpage, to open house sign up programs, to expired and for sale by owner tactics, to free new home buyer or investor seminars.

module 6
Module Six: Social Media for Real Estate

Social media is a critical key marketing tactic for local recognition and expert status. In this course, we’ll cover the ‘big 3′ – Facebook, LinkedIn and Twitter, and how you can introduce the agent to their importance. We’ll teach you how to set up profiles for each of these sites, as well as Facebook Pages, gaining followers, connections and friends, and how to make the most of each account.

module 7
Lead Management

In this module, we’ll show you how to manage the contacts you’ve helped your agent generate using the ever-popular Top Producer program to enter the leads, apply appropriate categories, and then to create comprehensive follow up plans to give your realtor every opportunity to convert these leads into clients.

module 8
Listing Coordination

Here, we’ll really get down to brass tacks. We’ll teach you all that’s involved in listing coordination – from pre-listing to close. Learn how to create listing and pre-listing packages, CMAs, property flyers, layouts for print advertising, and entering a listing into an MLS system, Top Producer, Homefeedback , and more!

module 9
Transaction Coordination

There are a myriad of details involved in the closing of a real estate property. Learn how to create an action plan and checklist to ensure all i’s are dotted and t’s are crossed. We’ll provide an overview of SettlementRoom, a popular online transaction management system, and explain the process from the acceptance of an offer to the exchange of keys.

Check out the full Program Table of Contents here.

Here’s the audio lessons on CDs that you’ll receive with your Professional Real Estate Assistant Certification Program. Pop them into your iPod or your car’s stereo and you’re learning on the go!


* The Compensation Conversation

* The Ins and Outs of ActiveRain

* Top 3 Real Estate Assistant Services

Also included, The Online Student Resource Dashboard.

Here’s where you’ll access all of your:

Plus Assignments – Yes, assignments, are a part of the program. It IS a certification program after all. We want to ensure that you thoroughly learn and understand the concepts you are taught. This even includes a mock-up MLS System so you can get a feel for entering new listings!

Plus  Samples – Comparative Market Analysis, Weekly Seller Reports, New Listing Flyers, “Just Listed” and “Just Sold” Postcards, Newsletters, and more.

Plus  Templates and Forms

Plus  Guides – How to Enhance Listings on

Plus  Examinations – What certification program doesn’t have examinations? We have them here…and they’re comprehensive. The are fully graded manually by us and provide a real guage of your understanding of each module.

CPREA Samples

Included: Samples, Templates, Forms

CPREA Quick StartWe’ve also included a QuickStart Guide to help you jump right into the program and learn in the most successful way possible.

It takes you step-by-step through getting the most from your training program. Where best to start and how to register to access the Online Student Resource Centre.

Bonus #1 – Audio

  • Social Media for Local Success
  • audioManaging Your Clients (and your) Online Reputations
  • The Business and Marketing Mindset
  • Business Ethics Done Right
  • Business Systems and Processes
  • Managing Perceptions
  • Copywriting for Websites
  • A Conversation in Search Engine Optimization
  • Find Your True Value
  • The 6 Figure Successful Online Business
  • Passive Income Generation

Over 10 hours of audio in all! A $297 value, if sold separately.

Bonus 2 – Instructor Email Access

You'll have access to your instructor via email to help you with questions you may have about the real estate assistant industry or this program, getting clients/an in-house position, and general real estate inquiries.

A $197.00/month Value

Bonus 3 – Real Estate Resource Rolodex

We've combed the web to find you great resources to help you with assisting your clients and have compiled them all in one spot for easy access!


Professional Real Estate Assistant Certification Program Testimonial - Natalie Harrochs, CPREA

Real Estate Assistant Certification Program

Now, we could easily sell each course module for
$297 x 9 modules which = $2,673.00


Add in all of the terrific bonuses and you’ll receive a value of a WHOPPING $3,730.00!

Of course, that’s not what you’ll have to pay for this stellar
Real Estate Assistant Certification Program package.

Your cost?

Just $997.00

(plus shipping – payment plans available)

ENJOY A 10% SAVINGS (over the payment plan) BY MAKING YOUR

buy now


Prefer to purchase through a payment plan? Choose the option in the order form to be billed 3 equal payments of $347 over three months.

30 Day Money Back Guarantee

GuaranteeThe tools in this program can and will make a difference in your career. We guarantee it.

Please try our training program for 30 days and use the tools, templates, audios, and advanced Professional Real Estate Assistant information you learn.

If you give it a try and are not convinced that it has paid for itself, then we’ll write you a check for 100% of your money back.

© 2015 REA University. A division of the Pam Ivey International. All rights reserved worldwide.